As consumers become increasingly health-conscious, the non-alcoholic beverage market has witnessed a remarkable shift towards functional beverages.

Adaptogens and nootropics are making their mark in the non-alcoholic beverage space. With their stress-relieving properties and cognitive-enhancing benefits, these natural ingredients offer a promising avenue for enhancing wellness.

What are adaptogens??

Adaptogens are herbal compounds such as, ashwagandha, rhodiola rosea, and holy basil, that promote overall well-being. What sets adaptogens apart from other herbs is their ability to modulate the body's stress response system, known as the hypothalamic-pituitary-adrenal (HPA) axis. When we encounter stress, the HPA axis triggers the release of stress hormones like cortisol. Adaptogens help regulate the HPA axis by influencing the body's stress hormone levels. They can help lower cortisol levels when they are too high and raise them when they are too low. By doing so, adaptogens promote a state of balance, known as homeostasis, within the body. Moreover, adaptogens have been found to possess antioxidant and anti-inflammatory properties, which contribute to their overall health benefits. They can help protect cells from oxidative damage caused by free radicals, reduce inflammation, and support the proper functioning of various bodily systems.

By infusing adaptogens into beverages, n/a drink companies are putting the purpose back in our cups. When we used to reach for a margarita or martini often times it was to relax, unwind or temporarily relieve ourselves from stress. These adaptogenic beverages provide a natural means of unwinding and finding balance, all while sipping on a delicious and functional drink.

WTF are nootropics?

Nootropics are substances that enhance cognitive function, memory, focus, creativity, and overall mental performance. The primary goal of nootropics is to improve cognitive processes and enhance brain function without causing significant side effects or dependency. While the exact mechanisms of action may vary, many nootropics work by modulating neurotransmitters, increasing cerebral blood flow, or protecting brain cells from oxidative stress.

Why are we seeing them in so many n/a bevys?

The combination of adaptogens and nootropics in non-alcoholic beverages offers a synergistic blend of stress relief and cognitive enhancement. These harmonious blends provide a holistic approach to wellness, addressing both the physical and cognitive aspects of health. Whether it's a calming adaptogen-infused a/f cocktail with added nootropics for focus or an invigorating adaptogenic beverage with cognitive-enhancing ingredients, we can find a variety of options to suit our specific needs, preferences, and palates.